After getting its start as the Bartlett Soap Co. in 2013, Buff City Soap will soon become a Dallas-based company, it confirmed Wednesday.
“The HQ move to Dallas is ongoing,” a company spokesperson said.
The company is still deciding what parts of its operation will remain in Memphis. The Memphis area retail stores will remain open.
The move was first reported in the Memphis Business Journal.
Buff City Soap has 35 locations in 11 states. It sells plant-based soaps and other body care and cleaning products.
In the past year, the company has seen several major changes. Its founder, Brad Kellum, moved into a product development role and the company hired new CEO Justin Delaney. Delaney started Menguin, an online tuxedo rental company that he sold to Generation Tux in 2017.
Other members of the newly formed executive team include April Willers, a former executive at Michael’s crafts store, and Mike Barhydt, former executive at Jamba Juice.
Rounding out the executive board is Brandon Powers, a tech entrepreneur, and Chad Brizendine, a former marketing executive and entrepreneur.
Last year, Kellum said his goal for Buff City Soap was to make the company so ubiquitous that it would become “the Starbucks of soap.”