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The Future of Retail & E-Commerce in Texas

In 2019, over $3 trillion dollars in global retail was transacted online. That number will grow exponentially over the next decade.  The future of retail will see complete integration of technologies like augmented reality and virtual reality, the internet of things, sensor-driven packaging and enhanced customer engagement.

Leading Texas based retailers will share how they are exploring a range of new platforms, systems, shipping capabilities and technologies to dramatically improve consumer experiences through in-store and online buying.

Austin hometown favorite Tiff’s Treats, founded in 1999 out of a University of Texas apartment, now has over 1,400 employees in 59 locations around the U.S. and has delivered more than 100 million fresh cookies to residents in Texas, Georgia, Tennessee and North Carolina.  As co-founder Leon Chen says, they were “on-demand” before that was a thing.”

Founders Tiffany Chen, Leon Chen and early-stage investor Andy Roddick will discuss their plans for nationwide growth for the retailer with continued investments in technology and world-class customer experience.  Tiff’s Treats has raised over $75 million to date with recent investments from Dallas Maverick’s star Dirk Nowitzki and fashion mogul Kendra Scott.


Andy Roddick

Investor - Tiff's Treats

Andy Roddick is a retired American tennis player, who was one of the best players in the world at the turn of the century. Roddick was known for his titanic serve and bruising groundstrokes, and dominated the game early on as he ascended to the World No. 1 ranking and won the US Open in 2003. Since his retirement from professional tennis in 2012, Roddick has found other ways to exercise his competitive drive, namely through his charitable organization that helps provide low-income families with resources and opportunities.

Tiffany Chen & Leon Chen

Founders - Tiff's Treats

Tiffany and Leon Chen, President and CEO of Tiff’s Treats, co-founded the nation’s first warm cookie delivery company together out of Leon's college apartment at the University of Texas in 1999. They have spent the past 20+ years growing the company from a two person home based business to 59 locations and counting, with 1400 employees across Texas, Georgia, Tennessee, and North Carolina, and have raised $75 million in funding along the way for further expansion. Tiffany graduated with a BS in Advertising from the University of Texas while Leon graduated with a BA in Marketing from the University of Texas. They pair live in Austin and are parents to five year old twins.