Larry North, CEO – Larry North Fitness

CEO Insider host Sandy McIlree and YTexas CEO Ed Curtis talk with Larry North, CEO of Larry North Fitness. Well-known fitness guru and radio host, North discusses his relocation from New York to Texas, some of his family history and personal inspiration. He also talks about the state of the fitness industry and current collaborations that exist within the industry.

• (at 1:30) Larry’s move to Texas from New York
• (at 3:52) The Larry North Plate – An exercise in gorilla marketing
• (at 4:48) Larry’s inspiration – His mother was the founder of overeaters anonymous
• (at 6:00) Reconnecting with his father before he passed
• (at 8:33) Industry collaboration – UFC Gyms, 24 Hr Fitness, Equinox, Lifetime and Golds Gym
• (at 10:57) Land grab opportunities abound in the fitness industry
• (at 12:00) Larry North Fitness management style:  Cleanliness
• (at 14:45) How the pandemic will spur interest in the supplementation industry
• (at 23:33) Stories about longtime friend and infamous DJ, Kid Kraddick
• (at 26:25) The backstory behind Larry’s radio and the Great American Slimdown