The Dallas Stars are a professional ice hockey team based in Dallas, Texas. They are members of the Central Division of the Western Conference of the National Hockey League. The team was founded during the 1967 NHL expansion as the Minnesota North Stars, based in Bloomington, Minnesota. Ultimately, the franchise relocated to Dallas for the 1993–94 NHL season. The Stars played out of Reunion Arena from their relocation until 2001, when the team moved less than 1.5 miles into the American Airlines Center.

The Professional Golfers' Association of America is an American organization of golf professionals that was founded in 1916.

South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.