North Texas has stolen another California headquarters, with the world’s fourth-largest movie theater chain moving its U.S. base to Addison earlier this month.
As first reported by D Magazine, Cinépolis, which has a global base in Morelia, Mexico, relocated its American operations from Los Angeles to 5,040 square feet at 14951 Dallas Parkway on June 14. The office currently employs roughly 25 workers, but plans to double that count in the next year to year and a half.
“Space in Los Angeles is not as easily accessible as it is in the Dallas area, so we were able to get something that lends itself to our growth,” April Mendoza, vice president of sales and marketing for Cinépolis USA, told the Dallas Business Journal.
Mendoza added that North Texas’ central location was a lure as the company looks to expand to the eastern side of the country.
“We’re planning to expand to the East Coast, and you lose a business day traveling from Los Angeles,” she said.
Staff at the Addison office is a mix of Los Angeles transplants and North Texas workers. Most of the company’s executive team, including CEO Adrian Mijares, made the move to Dallas. Cinépolis filled in additional gaps in finance, information technology, marketing and other departments with local talent.
Its new headquarters isn’t Cinépolis’ first venture in North Texas. The theater company announced in April 2015 plans to build a 700-seat, 8-screen theater in Victory Park, set to open in 2018. The location will be one of the company’s “luxury cinemas,” featuring reclining leather seats, state-of-the-art sound equipment, high-definition projection technology, a full menu and bar and wait staff.
It is also constructing a “premium theater” in Euless that will open next year. Visitors to the 52,000-square-foot facility are still offered food and beverages, including beer and wine, but must pick it up and take it to their seats.